2026 Fall Symposium: Selling Senior Living is a Team Sport

More than ever, adult children want an authentic, transparent glimpse of what care and life will be like for their loved one before making the senior living decision. Coupled with a growing hesitation to rely solely on a single point of contact, it's essential that the entire team is equipped and motivated to deliver that experience. It is also critically important that we understand the "facts" about our largely misunderstood industry that our customers need to hear to make the best decision for themselves and their loved ones. Join a seasoned expert as he reveals a proven, research-based approach to building trust, strengthening provider partnerships, and driving enrollment and occupancy results. Group rate available for member communities (one group registration per site)!

Designed for the full spectrum of care--including hospice, home and community-based services, independent and assisted living, memory care, and skilled nursing--this session is built for every provider dedicated to serving seniors and their families.

This event will be held at Firespring in Lincoln (1201 Infinity Ct, Lincoln, NE 68512). Come early, grab a fancy coffee ( thanks to AseraCare!) and check out the vendor show! Doors open at 8 am for attendees to connect with our vendor partners! Featured vendors: HPSI/Value First, Endless Journey Hospice, Redler's Pharmacy, Peaceful Hearts Hospice-Elkhorn, UNO Department of Gerontology, Kole Pederson & Midwest Ag Law,  St. Croix Hospice, Martin Bros Distribution, and Unico Group.

AUDIENCE Hospice, home health, independent and assisted living, memory care, and skilled nursing leadership and administration. Includes owner/operators, sales and marketing teams, admissions coordinators, nurse managers, life enrichment directors, care coordinators, community outreach and referral partners, social services professionals, front desk/reception staff, and more.

REGISTRATION 

• LeadingAge NE or NHPCA Members: $119
• Non-members: $199
• Students & Retirees: $49
• Group Rate: $500 (unlimited registrations for member communities)

CANCELLATION/REFUND POLICY No refunds will be given for cancellations. Substitutions are accepted. However, if you cannot attend due to circumstances out of your control (such as exposure to/testing positive for COVID-19, a death in the family, or state surveyors in your community during the conference) and no substitute is available, a credit will be issued for you to use at a future LeadingAge Nebraska or NHPCA event. 

HANDOUTS Session handouts will be available a few days prior to the event by email. Participants are encouraged to download and/or print handouts prior to arrival.

SPEAKER Michael Marlow is a nationally recognized senior living executive and sales educator, currently serving as the Vice President of Sales Education at Watercrest Senior Living Group. He has over 35 years of experience in sales, training, and management. He has held senior sales training and management roles at major operators, including Vencor, Atria (where he was National Vice President of Sales), and Brookdale. Michael began his career in the skilled nursing sector with Hillhaven.

Marlow is an advocate for empathetic, consultative sales, teaching operators how to "give an experience" rather than just providing facility tours. His online sales training program, "How to Fill Your Home Fast," won the prestigious "Best of the Best" Award from the Assisted Living Federation of America (ALFA, now Argentum) in 2014. He is a nationally published author and a frequent lecturer at national and international conferences, such as LeadingAge and state ALFA affiliates.

CONTINUING EDUCATION 6.5 hours of continuing education from Nebraska DHHS Regulation and Licensure, Board of NHA has been approved for this event. Appropriate records will be maintained for other disciplines to receive credit from their credentialing organizations. Nursing contact hours are not available for this event.